Chicago Sun-Times
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Omar Romero Headshot.jpgClear Channel Radio is going with one of its own to handle the key afternoon drive host job at Mega 95.5, the new contemporary Spanish music-formatted station that debuted on May 22. Beginning June 15, Omar Romero will handle both afternoon drive responsibilities and the program director job for Mega 95.5. The call letters for the new station have not yet been designated.

Romero most recently was afternoon drive host and program director at the Clear Channel's Houston outlet KLOL-FM (101.1), which has a contemporary Latino pop sound. He also previously held various programming and on-air jobs at Clear Channel outlets in Dallas and Albuquerque. Romero was born in El Salvador and moved with his family at an early age to Houston, where he started his career at KLTN-FM (102.9), which has a regional Mexican music format.

Mega 95.5 replaced smooth jazz WNUA-FM (95.5). Clear Channel dumped smooth jazz because it wasn't generating enough ad revenue to continue as a viable format.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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