Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Recently in NPD Group Category

The NPD Group, a market research firm, released its annual survey of consumers' holiday spending intentions on Tuesday, and the findings suggest gift-givers will, most likely, be spending less this year on less extravagant gifts. About 30 percent of the survey group of nearly 2,000 people said they intend to spend less on holiday gifts in 2009, up from 26 percent last year. And 11 percent of survey respondents said they would spend more on gifts, the same percentage as in 2008. About 59 percent said they will spend the same amount, down from 63 percent who gave that answer in 2008. As for what consumers will buy as gifts this year, the only categories showing growth were food, fragrances, books, small personal accessories such as bags or watches, music and electronics. And growth in all these categories was a modest one or two percentage points. The biggest drop came in the toys category, where only 34 percent of respondents said they would buy toys this year, down from 37 percent last year.



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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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