Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Recently in Monogram Group/Chicago Category

Century Tile, the largest retailer of tile in the metro Chicago area, has selected the Monogram Group/Chicago as its agency of record. Monogram will now develop a new measurable marketing program for Century Tile to increase sales and strengthen the brand's awareness in the marketplace.

Century Tile has 12 store stores in the market. "Our strategic goals include identifying and facilitating co-promotion partnerships and refreshing the face of Century to ultimately increase co-op marketing dollars from their vendors," said Scott Markman, president of the Monogram Group. Elaine Carlson of Century Tile said of Monogram: "Their impressive creative work and past experience rose above the rest" during a three-month-long agency review.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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