Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

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Debbie Carpenter is returning to Fox-owned WFLD-Channel 32 and sibling station WPWR-Channel 50 as vice president and general sales manager, effective immediately. She will be responsible for all sales initiatives for the two stations and report to Michael Renda, general manager for the two stations.

Previously, Carpenter served as vice-president and general manager for both of the Fox-owned stations in Chicago from 2004 to 2006. Carpenter also served as vice-president and general sales manager of WFLD from 1994 to 2000. Renda said of Carpenter: "Her deep understanding of the market, combined with her proved record and entrepreneurial spirit, made her the ideal choice to lead our sales team."

The Chicago Wolves will return to network television this season when the team airs 15 home games on Fox-owned WPWR-Channel 50. All other games -- home, away and playoffs -- will continue to be broadcast live on Comcast Network 100. "We're pleased to be partnering with the Wolves to bring fans even more coverage of their favorite team," said Michael Renda, vice president and general manager of WPWR, adding "this deal is part of what we hope will continue to be a growing Chicago sports franchise presence of My50."

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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