Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Recently in Melissa Forman Category

She may have the most devoted fan base in all of Chicago broadcasting, and now all of former radio host Melissa Forman's followers can rejoice that she will be filling in for the next month for Jeanne Sparrow as host of WCIU-Channel 26's innovative morning show "You & Me This Morning." Sparrow is taking a short-term medical leave of absence and expects to return to the show in late March. Forman had previously done two stints as a host on Clear Channel Radio Chicago's WLIT-FM (93.9). Her contract was not renewed last summer. "Melissa has deep roots in chicago and will do a great job hosting 'You & Me This Morning' while I'm gone," said Sparrow.

Morning drive host Melissa Forman is out at adult contemporary WLIT-FM (93.9). As first tipped here two weeks ago, Clear Channel Radio Chicago President and Market Manager Earl Jones has decided to go in a different direction with the station's morning drive show, which in recent months has been on a ratings roller coaster. A new morning drive format is expected to be revealed early next week. Forman's morning show sunk to a 1.5 rating in the June book and 26th place in the rankings before rebounding a bit in the just-released July book to a 2.2 rating, good enough for 20th place among morning drive contenders. Forman's contract was set to expire Oct. 1.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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