Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Recently in Mashable Category

The resurgent Chicago Blackhawks are oh so on the cutting edge of all things social media. Evidence? Well, for one thing, Mashable, said to be the world's largest blog focused on Web 2.0 and social media news, has just announced that the city's pro hockey team has won an Open Web Award for "best brand use of Twitter." The Open Web Awards are an international online voting competition that seeks to recognize and honor innovators in Web technology and special achievements in social media. The Blackhawks beat out HBO's "True Blood" for the Mashable honor, despite having only half the followers that cable show does. "It's all about interacting with our fans on a very personal level," said Adam Kempinaar, Blackhawks director of new media and publications. Kempinaar and his assistant Brad Boron are constantly in contact with some 20,000 Blackhawks followers on Twitter.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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