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ABC-owned WLS-Channel 7 said late Friday it has inked deals with two producers who will play key roles in the development of a new live morning show tentatively titled "Morning Rush."

The hour-long show is expected to debut after "The Oprah Winfrey Show" ends its long run in the 9 a.m. time slot on Channel 7 in the fall of 2011. Marlaine Selip will serve as the new show's executive producer and Cindy Patrasso will be the show's supervising producer.

Selip has a varied career in the TV business, including stints as supervising producer of "The Montel Williams Show" and a role as executive producer of MSNBC's "Donahue." Among other things, she also was senior news producer for NBC Enterprises' "The John Walsh Show."

On her Facebook page, Patrasso describes herself as a 30-year veteran of the television industry, as well as the president and sole owner of CP and Co., a national television and events production company. She also was a former president of the Orbis Broadcast Group and a vice president and executive producer for Chicago-based Intersport Television.

Channel 7 general manager Emily Barr said both new executives come to the station "with deep Chicago roots and extensive experience in live, daytime television." Barr also praised their "strong leadership skills and good old-fashioned Midwestern values." One thing neither executive has, it appears, is a direct connection to "The Oprah Winfrey Show," which suggests Barr is not looking to replicate aspects of that syndicated show as she seeks to come up with a fresh and different Chicago-centric morning show.

Both Selip and Patrasso join the station on Nov. 1. No further decisions on talent, set or the content of the new WLS show will be made until after that date, Barr said.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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