Mark Mitten, chief brand officer for the Chicago 2016 organizing committee, will deliver a luncheon address on Saturday, April 25, during Depaul University's Marketing 2009 Symposium. Titled "An Era of Opportunity: Engaging the Consumer," the symposium takes place at the DePaul Center, I E. Jackson Blvd., in Chicago. Mitten will talk about marketing Chicago -- its brand, image and key messages -- to the world in support of the city's bid to host the 2016 Summer Olympics
Since the city's Olympic bid committee was formed in 2006, Mitten has managed marketing and brand strategy for that bid, including production of the committee's official bid videos shown to the International Olympic Committee Evaluation Commission during their recent visit to Chicago. Mitten previously worked as a producer for Mark Burnett Productions on NBC's hit television show "The Apprentice." Mitten is also a former principal in the Chicago office of the consulting firm McKinsey & Co. Mitten now is involved in preparing marketing materials for the Chicago 2016 bid committee's final presentations to the International Olympic Committee, who will chose the 2016 host city in October. Besides Chicago, the candidate cities are Rio de Janeiro, Madrid, and Tokyo.