Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Recently in Leo Burnett/Detroit Category

_Y0V2794__scaled_640.JPGTimes are tough in Detroit, Mich., but before his sudden death from a heart attack several months ago, George Katsareles, an executive creative director in Leo Burnett's Detroit outpost, was doing his part to make things better by developing an ad campaign titled "I'm In" to help stop the steady decline in enrollment in Motor City's public schools. To honor Katsareles' memory, the final component of that campaign recently was realized in Detroit's Hart Plaza, where 172 blue doors have been placed -- one for each of the city's public schools. Jeff Cruz, another Burnett creative, helped see Katsareles' campaign through to its finish. In addition to the placement of the doors in the plaza, Katsareles' pro bono campaign included radio spots, a jingle and bus wraps.

Categories

Pages

About the blogger

Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

About this Archive

This page is an archive of recent entries in the Leo Burnett/Detroit category.

Leo Burnett/Chicago is the previous category.

Leo J. Shapiro & Associates is the next category.

Find recent content on the main index or look in the archives to find all content.