Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Recently in Laurence Boschetto Category

Mark Modesto, most recently president of DraftFCB/Chicago, has been promoted to the agency's corporate leadership team in the newly created role of president of DraftFCB North America, effective Nov. 1. Modesto will report to Laurence Boschetto, CEO and president of DraftFCB. In his new role, Modesto will work closely with DraftFCB's local management teams in New York, Chicago, San Francisco, Seattle, Orange County, Toronto and Montreal to build closer ties and synergies between the offices. Modesto will remain based in Chicago, but will work out of all locations. "Mark has done an outstanding job leading our Chicago office, and I'm sure (he) will be accomplishing the same as we create one DraftFCB across North America," said Boschetto.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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