Radio looks to be one medium in which Chicago ad agencies are able to distinguish themselves on the international advertising awards stage. Word has come from the International Advertising Festival in Cannes that Lapiz/Chicago, the Hispanic advertising arm of Leo Burnett, has nabbed two gold lions for a radio campaign in both English and Spanish for Bounty paper towels. The campaign has the tagline "For the cleaning battle in the kitchen, choose Bounty."
The winning Bounty commercial features a number of carefully-selected words cleverly spoken and strung together to create a sound that approximates gunfire or artillery shells exploding. The Lapiz wins for its Bounty radio work come after many Cannes fests in which DDB/Chicago's "Real Men of Genius" radio campaign seemed to be the most beloved of all radio executions entered into the global competition. The "Real Men of Genius" campaign continues as part of the Bud Light ad mix.