Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

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Noted Chicago radio executive John Gehron has joined Webcaster AccuRadio.com as it lead management consultant, according to AccuRadio founder and CEO Kurt Hanson. Gehron and Hanson started working together in the mid-1970's, when Gehron was program director at legendary WLS-AM (890). Hanson then was a student at the University of Chicago and did a two-year internship at WLS.

"I believe there's a big opportunity in the market for a brand like AccuRadio that's aimed at a more mainstream, mass-appeal listener base," said Gehron. Hanson said that in addition to marketing the core AccuRadio brand, Gehron will help advance the company's plans to market spin-off brands aimed at specific audience subgroups, including mainstream jazz fans, classical music fans and Hispanics.

AccuRadio currently offers over 480 channels of rock, pop, jazz, country, classical and more genres of music. The company's focus is on musical styles that appeal to the 25 to 54-year-old age group.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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