Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Recently in Kevin Lynch Category

The secret is out. Longtime Chicago advertising creative Kevin Lynch is the brain behind ChicagoansForRio.com, the Chicago Olympic bid naysayer Web site that has been the subject of numerous media reports in recent days.

Since June, Lynch has been the top creative at Proximity, the digital advertising arm of Energy BBDO/Chicago, whose clients include Wm. Wrigley Jr. Co and the Illinois Lottery. Prior to joining Proximity, Lynch was for many years a top creative at Hadrian's Wall/Chicago, which was bought out by a Toronto ad agency and rebranded as Zig/Chicago.

Crain's Chicago Business reported Lynch was behind the site after a technical expert traced the Chicagoans for Rio Web registration to Lynch, who also has his own blog at blog.15-ideas.com.

Today Lynch posted on the blog a Q & A with himself explaining his reasons for creating the anti-Chicago bid site. He offers numerous reasons he thinks the International Olympic Committee should vote for Rio de Janeiro over Chicago. Lynch said he never expected his connection to the Chicagoans for Rio Web site to remain a secret. He said he's been wearing a Chicagoans for Rio T-shirt for several months.

He's back. One of Chicago's most gifted advertising creatives very soon will be back in business. And -- we're happy to reveal -- he'll be back in business at Energy BBDO/Chicago, where starting Monday, he will be on board as creative lead at Promixity/Chicago, the agency's digital unit. Energy BBDO clients include chewing gum behemoth the Wm. Wrigley Jr. Co. and the Illinois Lottery. Lynch will report to Andrew Kaspryzycki, managing director of the Proximity division at Energy BBDO.

Lynch exited Zig/Chicago last February after sources said he and Zig co-founding partner Steve Carli clashed -- a dust-up that Lynch at the time emphatically denied took place. For a while, Lynch was hanging on the west coast while he mulled what he wanted to do next in his career and where he wanted to do it. But with his long ties to the Chicago ad community, Lynch apparently decided he wanted to maintain those ties, and Energy BBDO was apparently happy to help him do that.

Energy BBDO Chief Creative Officer Dan Fietsam said Lynch has "a unique blend of outstanding creative taste, a macro and integrated approach, entrepreneurial savvy and leadership." Sources who know Lynch said his new agency and job should be a good fit for him. "Kevin will be with a lot of like-minded people at Energy BBDO," said one source. Lynch was known for doing work at Zig that was both quirky and smart -- and often wickedly funny.

Meanwhile, Zig/Chicago's new creative leader Stephen Leps arrived from Zig's headquarters office in Toronto in February to pick up where Lynch left off. Leps has said he intends to work hard to take the small shop to the next level.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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