Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Recently in Joe Sedelmaier Category

A genius indeed. Fans of great advertising will have a chance on Oct. 23 to bask in the glow of one of the greatest who ever worked in the biz: commercial director Joe Sedelmaier. Marsie Wallach will screen her film about Sedelmaier, called "Point of View," along with three other shorts films by Sedelmaier, at the Gene Siskel Film Center on Oct. 23 at 8:15 p.m. Sedelmaier and Wallach will do a Q & A immediately following the screening. Tickets are available via Ticketmaster or at the Siskel Film Center.

As Wallach puts it: "Sedelmaier's work was iconic, dynamic and instantly recognizable." Indeed some 20 years later, the line "Where's the beef?" is still one of the most memorable lines in all of advertising. In work for Wendy's, Alaska Airlines, Federal Express and other clients, Sedelmaier was known for casting off-beat non-actors in off-the-wall spots. And the work, years later, continues to impress.

Nov 27 09 Joe Sedelmaier photo studio BW CU BW.jpgChicago is host on Tuesday, July 21, to New York Festivals International Advertising Award's first world tour showcasing some of the world's best advertising. The event at the Chicago Cultural Center will include an exhibit of award-winning work in the categories of Art & Technique, Avant-Garde, Collateral, Design, Digital & Interactive, Mixed Media, Outdoor, Print, Radio and student competition. In addition, Joe Sedelmaier, an iconic ad director who did some of his finest work for clients such as FedEx, Wendy's and Alaska Airline while he was based in Chicago, will be presented with the NYF 2009 Lifetime Achievement Award.

The NYF event also will include panel discussion on the topics "Is Craft Dead?" and "Social Media: How to Profit from It & Get Clients to Buy Into Social Media." An awards ceremony and cocktail reception will follow the afternoon seminars. For more information about the ticketed event or to order tickets, visit www.newyorkfestivals.com.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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