Media sales veteran Tom Reeve has joined Intersport/Chicago as executive vice-president of sales. In his new role at the sports and entertainment marketing firm, Reeve will run all day-to-day sales operations nationwide and manage an eight-person team responsible for generating sponsorship sales across television, event marketing, corporate hospitality and digital media.
Most recently Reeve was southwest director of sales at Screenvision, a national cinema advertising firm. Prior to Screenvision, Reeve was executive vice-president of sales at Winnercomm, a sports production, program development, marketing services and sales representation company. Intersport CEO Charlie Besser called Reeve a seasoned vet in the industry who "brings a wealth of sales strategy expertise and management experience."