Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

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Sargento Foods, a cheesemaker for more than 50 years, has selected GolinHarris/Chicago as its public relations agency of record. The firm will handle Sargento's PR efforts in four principal areas: consumer marketing, corporate communications, social media and public affairs. The account will be led by GolinHarris senior vice-president Amy Kennedy. Barbara Gannon, Sargento's vice president of corporate communications and government relations, said Golin is "large enough to provide insight and experience in many public relations specialty areas, while offering the personal attention and high-level counsel we need and expect from our agency partners." Founded in 1953, Sargento is owned and operated by the Gentine family and has net sales of more than $900 million.

The Izod IndyCar Series has selected GolinHarris as agency of record to work with sponsors, teams and drivers to re-energize the sport of open wheel racing. The agency will focus efforts in the areas of media relations, special events promotion and social media during the 2010 racing season, which kicks of on March 14, in Sao Paulo, Brazil.

The partnership begins immediately and will be led out of GolinHarris's headquarters in Chicago by Molly Currey, a vice-president with the PR firm. "Our goal is to make our drivers stars in the mainstream landscape, and the hiring of GolinHarris is one of the first steps in doing so," said Terry Angstadt, president of the commercial division for the Indy Racing League.



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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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