Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Recently in George Katsareles Category

_Y0V2794__scaled_640.JPGTimes are tough in Detroit, Mich., but before his sudden death from a heart attack several months ago, George Katsareles, an executive creative director in Leo Burnett's Detroit outpost, was doing his part to make things better by developing an ad campaign titled "I'm In" to help stop the steady decline in enrollment in Motor City's public schools. To honor Katsareles' memory, the final component of that campaign recently was realized in Detroit's Hart Plaza, where 172 blue doors have been placed -- one for each of the city's public schools. Jeff Cruz, another Burnett creative, helped see Katsareles' campaign through to its finish. In addition to the placement of the doors in the plaza, Katsareles' pro bono campaign included radio spots, a jingle and bus wraps.



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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page is an archive of recent entries in the George Katsareles category.

Garry Meier is the previous category.

George Stephanopoulos is the next category.

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