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Lewis Lazare follows Chicago media and marketing news

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Outspoken sports broadcaster Mike North is relaunching his www.northtonorth.com website that officially launches on Dec. 6. And he's hoping to make it a major destination not only for his fans here in Chicago, but many of the new ones he has picked up since he began doing national weekend broadcasts on Fox Sports Radio. North has reconfigured the site as a potpourri, if you will, of some of his best shtick. There will be new videos added regularly, including segments of the "Bookie Priest" and his "Five Minute News." Recipes also will be available at the site, courtesy of North's wife.

North has lined up several sponsors to underwrite his expanded web presence, including the village of Rosemont, American Mattress and Tony's Deli. And the ever-confident North predicts more will sign on when they see how far-reaching the North brand now is. In fact, when we heard from North this week, he was in Las Vegas, preparing to talk to the folks at the Venetian Hotel about sponsorship opportunities. No word yet on whether he snagged the Vegas property as a sponsor.

Comcast SportsNet Chicago has inked a deal to simulcast editions of Fox Sports Radio's "The Dan Patrick Show," which airs weekdays from 8 to 11 a.m. on the Fox Sports Radio network of more than 200 affiliates nationwide. The Patrick show begins airing on CSNC on Monday, Oct. 25. The set for the Patrick show is described as a sports bar-type environment with a fireplace and sports memorabilia on the walls.

Patrick, a familiar sports media personality, is also a mainstay on NBC Sports, where he is a co-host of "Football Night in America." He was also a contributor to NBC's coverage of the 2010 Winter Olympics and the 2010 Stanley Cup final that featured the Chicago Blackhawks winning their first championship title in 49 years. CSNC will provide local sports updates each day during the airing of "The Dan Patrick Show."

Locally-based broadcasting talent Mike North will have some local company on the national Fox Sports Radio Network. Effective Sept. 25, Fox Sports Radio will air a Saturday morning edition of "Stox 'n Jocks," which traces its roots back to sports/talk WSCR-AM (670), where it began in 2002. It is now heard on WSBC-AM (1240) weekdays.

The Fox Sports Radio edition of "Stox 'n Jocks" will be hosted by former NFL players turned professional traders Jon and Pete Najarian, along with their business partner Guy Adami. The show will air from 6 to 8 a.m. central time and will feature investment ideas, financial analysis and interviews, along with discussion of sports topics of the day.

Fox Sports Radio general manager Don Martin said of the new programming addition: "These three men are at the forefront of the financial industry, and with their knowledge and background in sports, they will provide our audience with a unique listening experience." Fox Sports Radio does not have a Chicago outlet, but it can be accessed online.

That didn't take long. Familiar Chicago sports broadcaster Mike North is joining Fox Sports Radio, the national radio network that is part of Fox Sports. A Fox Sports Radio spokeswoman said the details of North's new job are still being worked out, but he will have his own program, she said. North will be based in Chicago. More details on North's new role with the radio network are expected within two or three weeks, said the spokeswoman. Fox Sports Radio does not have a radio outlet in Chicago, but North's show will be available on XM Satellite Radio.

News of North's new gig comes just days after the familiar sports broadcaster departed WBBM-Channel 2's "Monsters & Money In the Morning," the unconventional early morning show that is scheduled to end on Aug. 27. "Monsters" lasted just seven months. North and another co-host Dan Jiggetts both left the show last week to take two weeks of vacation time due them.

"I've always wanted to broadcast on a national network, so this is a dream come true," said North of his new job. "To be heard in over 300 markets, as well as on XM Satellite Radio, is huge," added North. Don Martin, Fox Sports Radio Network vice-president and general manager, said of North's new job with the network: "We couldn't be happier to have Mike join the Fox Sports radio family. His credentials in sports talk radio speak for themselves."

North got his big break in Chicago broadcasting when he and Dan Jiggetts hosted a show on sports talk WSCR-AM (670). North and Jiggetts write a column for the Sun-Times.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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