The Chicago White Sox have tapped Flowers Communications Group to assist in leading the team's multi-cultural public relations initiatives. "The African-American and Latino communities in Chicago have shown a strong tradition of support for the White Sox," said Scott Reifert, White Sox vice president of communications. "By working closely with Flowers, we hope to continue to grow interest in the White Sox with these two important fan bases."

FCG will assist with White Sox targeted outreach programs, including the second annual Double-Duty Classic (July 10), the team's tribute to the Negro Leagues, Dia del Deporte (May 9) and the team's annual Latino family and fitness event.

Flowers is a Chicago-based integrated marketing communications agency that executes national, regional and local programs in the top 20 United States markets. Other clients include Altria Group, American Honda Motor Co., McDonald's and MillerCoors.