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Upshot acquires Emerge Digital

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Chicago-based Upshot has acquired long-time partner Emerge Digital, a Naperville-based interactive agency with expertise in Web design, online promotions, social media, mobile phone marketing and branded interactive games -- capabilities that Upshot hopes will make it a more competitive shop. Emerge has relocated to Upshot's headquarters at 350 N. Orleans in Chicago.

"Our acquisition of Emerge reflects our commitment to consumer engagement," said Brian Kristofek, Upshot's president and CEO. With the acquisition of Emerge, Upshot's client roster grows to include Consumer Reports, Cirque du Soleil, HBO, Harpo and Visa. Over the years, Upshot and Emerge have collaborated on various projects for clients such as Kraft Foods, MillerCoors and Aircell's GoGo Inflight Internet.

Growth in interactive is projected to outpace all other areas of marketing over the next few years.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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