Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Recently in Earl Jones Category

Congrats to Clear Channel Radio Chicago market manager Earl Jones and syndicated talk show host Steve Harvey (whose show airs on Clear Channel Radio's WVAZ-FM (102.7). They have been singled out as among the most influential African Americans in radio by the trade publication Radio Ink. In his blurb in the publication, Harvey said: "I believe that leaders need a clear vision and purpose. At the same time, it's a group effort -- you need a trusted team supporting you in order to achieve your goals." In his blurb in RI, Jones said: "A good manager creates a positive, creative environment where everyone can achieve, grow and succeed."

Clear Channel Radio Chicago has formed what it calling a "one-stop shop" for advertisers to capitalize on the buying and listening power of the African-American consumer. Effective Nov. 6, the Clear Channel Chicago Urban Network will coordinate ad sales on three Clear Channel outlets -- WGCI-FM (107.5); WVAZ-FM (102.7) and WGRB-AM (1390). "Each station targets and influences a different segment of the population," said Earl Jones, president and market manager of Clear Channel Radio Chicago. Together, the three stations reach more than 1.2 million African-Americans weekly.

Advertisers who purchase the Clear Channel Chicago Urban Network will receive a cross-platform of marketing opportunities, including radio, digital and events. "Clear Channel is more than radio -- we are a media and entertainment company," explained Jones. Darlene Park will be general sales manager for the Urban Network, and Derrick Brown will assume the role of director of urban programming for the three urban properties.

Earl Jones, president and market manager of Clear Channel Radio Chicago, has named Matt Scarano as director of sales for the six radio stations Clear Channel operates in Chicago, including WLIT-FM (93.9), WKSC-FM (103.5), WGRB-AM (1390), Mega 95.5 (95.5), WGCI-FM (107.5) and WVAZ-FM (102.7). Most recently Scarano served as general sales manger for Citadel Broadcasting's WKHX-FM (101.5) and WYAY-FM (106.7) in Atlanta. Scarano's resume also includes stints at other Atlanta and includes experience working with direct clients, agencies, non-traditional revenue and digital clients. "Matt's strong sales background and passion for driving revenue made him a natural choice for our organization," said Jones. Ken Denton, current director of sales for Clear Channel Radio Chicago, moves to general sales manager for WGCI, WKSC and Mega 95.5.

Morning drive host Melissa Forman is out at adult contemporary WLIT-FM (93.9). As first tipped here two weeks ago, Clear Channel Radio Chicago President and Market Manager Earl Jones has decided to go in a different direction with the station's morning drive show, which in recent months has been on a ratings roller coaster. A new morning drive format is expected to be revealed early next week. Forman's morning show sunk to a 1.5 rating in the June book and 26th place in the rankings before rebounding a bit in the just-released July book to a 2.2 rating, good enough for 20th place among morning drive contenders. Forman's contract was set to expire Oct. 1.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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