Dig Communications, a Chicago-based public relations firm, has been acquired by Olson/Minneapolis, a firm that includes both advertising and public relations units. The acquisition is part of Olson's larger game plan to offer a completely integrated range of services to its clients. Olson's existing public relations practice includes 12 people in its Minneapolis headquarters.
The Dig firm has 40 people in its flagship Chicago office, which will now become the epicenter for Olson's entire public relations unit. Among Dig's clients are MillerCoors and Southwest Airlines.
Dig founder Pete Marino will oversee Olson's public relations efforts going forward and report to Olson CEO Kevin DiLorenzo. With the addition of Dig, Olson can now claim to be one of the top 10 independent marketing companies in the United States. The Dig name will be retired, and Dig's Chicago outpost will become the Olson/Chicago office.