Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Recently in Comma Music Category

happyGRAB1.jpgIt may be too early -- or too late -- to hope for a return to a time when jingles were an important part of the advertising business. Almost everyone in advertising has moved on to the digital age and all its distractions -- a digital age that has been unkind to original music and its once-important role in advertising.

It's impossible to pinpoint exactly when jingles fell out of favor, but they did. And the industry and the work it has turned out has -- for years now -- seemed all the more impoverished because of what has happened.

But for an example of how much an original song can add to a commercial, one need only consider the McDonald's "Spaceman Stu" commercial for Happy Meals that we wrote about in today's Sun-Times. Even without the song from Comma Music/Chicago's Pete Schmidt that is such an integral part of the storytelling, "Spaceman Stu" would have been a stunningly-rendered example of the art and craft of advertising.

But with Schmidt's charming composition to carry us along, "Spaceman Stu" is so much more affecting.



About the blogger

Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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