Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Recently in Chicago Trolley & Double Decker Co. Category

It helps to be the best. Just ask the Chicago Trolley & Double Decker Co., which was recently honored for having the "Best Web site of the Year" at the Annual Illinois Govenor's Conerence on Tourism. The interactive site at www.chicagotrolley.com, is full of pretty pictures of Chicago tourist sights. The Web site has helped the company grow online tour sales more than 350 percent, and group sales inquiries have grown almost 200 percent. The sight was designed to appeal to both domestic and international travelers, as well as travel agents, tour directors and local residents. Among other things, an interactive tour map allows users to point and click on any trolely stop to see a description of businesses and activities at the stop, along with images.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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