The Chicago Fire soccer club has selected a trio of agency partners to assist with marketing the team. They are Schafer Condon Carter/Chicago, All-Terrain and PACO Communications.

SCC will be responsible for brand positioning, advertising campaign development and activation and ongoing brand stewardship. All-Terrain will provide broad-based strategic marketing support, including experiential and grassroots marketing, sponsorship activation, social media/mobile platform campaigns, media relations and influencer marketing. PACO Communications will handle Hispanic creative, media placement and tactical application of the Fire's brand initiatives.

The Fire, in conjunction with all three shops, is launching a new marketing campaign with the theme line "We Are the Fire," an effort designed to appeal to passionate soccer fans who are emotionally engaged with the game.