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Chicago Bulls team ambassador Scottie Pippen will join Comcast SportsNet's game announcing duo of Neil Funk and Stacey King as a color analyst for the March 4th telecast of the game against the Orlando Magic.

In addition, Pippen will handle game analyst duties for every Bulls playoff telecast on CSNC beginning in mid-April. That is, of course, if the Bulls make it to the playoffs, which many knowledgeable observers believe will be the case. CSNC has the rights to telecast only the first round of the NBA playoffs.

"Scottie Pippen is most certainly one of the greatest players in NBA history whose knowledge and passion of the game is second to none," said James J. Corno, president of Comcast SportsNet Chicago.

DiMeo & Co./Chicago is shutting down

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Now we know things are really bad in the Chicago ad industry. Bernie DiMeo, one of the most colorful members of the local ad community for the past 22 years, said Monday he is in the process of shutting down his ad shop, DiMeo & Co./Chicago, which for most of last year employed a staff of 11. DiMeo said the revenue stream simply wasn't strong enough to justify carrying on. "Things hadn't been good for a while," said DiMeo.

The biggest blow apparently came about 16 months ago with the loss of the local Popeyes restaurant co-op account. Though there had been the occasional new business win since then, they weren't enough to make up for a big loss. For the past 16 years, DiMeo also was the agency of record for the Chicago Bulls. Steve Schanwald, executive vice-president, business operations for the Bulls, said that in the short term, the plan is keep the Bulls advertising account in-house. "Long term, we'll see," added Schanwald.

DiMeo said he expects to remain connected to the advertising and public relations industries in some fashion, but he is still sorting out what he wants to do and how he wants to do it. "I should know in about 60 days," he said. In the heyday of DiMeo & Co., no adman embodied the fun spirit of the good ol' days more than Bernie DiMeo. He knew a good party when he threw one, and he was as adept at self-promotion as he was at the art and craft of promoting clients.

But in the end, all the fun stuff couldn't pay the bills. We doubt anyone will come along anytime soon that can match Bernie's joie de vivre. A loss indeed.

The Chicago Bulls have inked a new broadcast partnership with Univision's
WRTO-AM (1200) to broadcast in Spanish 21 Bulls home games during the 2009-10 season.

The first game to be broadcast comes on Nov. 7, and pits the Bulls against
the Charlotte Bobcats. Omar Ramos will do the play-by-play on Bulls broadcasts, and Ozzie Guillen Jr., son of Chicago White Sox manager Ozzie Guillen, will be the
analyst. For the past four seasons Guillen Jr. and Ramos have been the
voices of all White Sox Spanish radio broadcasts.



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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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