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Recently in Chicago Advertising Federation Category

Everybody ready to party? After a select committee spent more than a year supposedly trying to figure out what kind of awards show Chicago's ad industry should have, it probably surprises no one that, for now, it's going to be the tried-and-true Addy Awards format.

The Chicago Addy Awards reception is set for Thursday from 6 to 10 p.m. at Resolution Digital Studios, 2226 W. Walnut in Chicago. Organizers of the event tell us agencies submitted some 400 pieces of work for consideration, of which 92 were honored with awards. But there will be no lengthy awards ceremony tomorrow. Only the Best of Show Award will be handed out live at the reception, so everyone can focus on admiring the work and enjoying themselves.

The return to an Addy Awards format is a curious turn of events at the very least. Armchair historians may recall that discontent with the stodgy Addys was what prompted local advertising honchos to rethink things several years ago. That rethink initially led to the debut of the Chicago Creative Club Awards and the infamous bricks (creativity, you know) that were handed out. But as the Chicago ad industry started to falter, and more agencies began fighting to stay afloat, the CCC event became harder to pull off.

Finally it fell apart, even as a few brave souls tried to maintain some kind of awards show. But nothing stuck. Now the Chicago Advertising Federation, sensing nothing was in the works to replace the Chicago Creative Club concept, fell back on the familiar Addy Awards. Maybe it's all for the best. We'll know more when we see how things go Thursday. See you there.

In the absence of any clear indication the Chicago Creative Club Awards or any similar advertising awards show will happen in Chicago in the foreseeable future, the Chicago Advertising Federation has decided to encourage participation in the American Advertising Federation's longstanding Addy Awards. The Addys allow local winners to move on and potentially win top honors in a national competition.

Several years ago, the Chicago Creative Club Awards supposedly supplanted the local Addy Awards show as the major local competition to showcase creative excellence in the Chicago advertising community. But with the shrinking of the local ad industry and the glaring absence of any strong local industry leadership in recent years, the CCC Awards infrastructure collapsed. There was no local awards show in 2010.

For the past year, a committee of local ad executives has been exploring what kind of awards show Chicago should have and how it should be structured. Last we heard, the exploration was still in progress. The CAF board of directors apparently concluded the Addy Awards competition was the best option for local agencies -- at least in the short term. The CAF hasn't yet decided whether it will host an actual awards show in conjunction with the local Addy competition.

For more information, go to www.chicagoadfed.org/chicagoaddys.

Howard Draft - CAF Silver Medal.JPGHe's a veteran all right. But one who's not been nearly so visible or talkative in the Chicago market as he was several years ago, when Howard Draft was hyping a new template for ad agencies he masterminded via the merger of Draft and Foote, Cone & Belding. Now the Chicago Advertising Federation has seen fit to bestow its Silver Medal Lifetime Achievement Award on Howard Draft, officially identifying him as a distinguished member of the Chicago advertising community.

"Howard is a pioneer in the Chicago advertising community," said CAF president Anne Rago. "He is admired for consistently fine-tuning the agency model to provide clients with offerings that are right for the current times and the future as well," added Rago. Draft himself is the executive chairman of an ad agency with Chicago roots that date back to 1873. That would, of course, refer to the roots of the FCB part of the merged agency. The Draft agency that Howard Draft actually founded only dates back to 1978.

Recipients of the CAF's Silver Medal are chosen by a 24-member board who evaluate candidates based on attributes such as contributions to his/her company, creative ability, contributions to the general advancement of advertising, and contributions to the community. Past Silver Medal recipients include Keith Reinhard, Joe Sedelmaier, Bud Frankel and Rick Fizdale.

Howard Draft will receive the medal at a dinner in his honor on Nov. 11, at the Drake Hotel in Chicago.

Lisa Photo 8.23.07.jpgWednesday evening, Sept. 16th, the Chicago Advertising Federation will host a discussion with the intriguing title "What Would David Ogilvy Do? Questions and Answers with Two Who Knew Him." The "two," in this case, are Allstate marketing honcho Lisa Cochrane and author and former ad man Ken Roman, who wrote the recently-released book "The King Of Madison Avenue," about David Ogilvy. The event will be held at the Mid-America Club, 200 E. Randolph St. in Chicago. A reception begins at 5 p.m., and the presentation starts at 6 p.m. The cost for CAF members if $50. For non-members the fee is $55. For further info or to make a reservation call 847-375-4728.

Michelotti_print preferred.jpgThe Chicago Advertising Federation has announced it will award the 2009 American Advertising Federation Silver Medal Lifetime Achievement Award to Carla Michelotti, executive vice president and general counsel of Leo Burnett Worldwide. Established in 1959, the AAF Silver Medal Award recognizes individuals who have made outstanding contributions to the field of advertising. This is only the second time the CAF has presented the award to a woman, and the first time it has given the honor to an attorney.

At Burnett Michelotti has legal responsibility for the global Leo Burnett group, including government and community/industry affairs. Michelotti is recognized as an expert on a range of legal issues pertaining to all forms of commercial communication, including behavior marketing.

Michelotti's other honors include recognition as the 2003 Chicago Ad Woman of the Year. Michelotti will receive the Silver Medal award at a luncheon on Oct. 27, at Maggiano's restaurant in downtown Chicago.

Michelotti_print preferred.jpgThe Chicago Advertising Federation has announced it will award the 2009 American Advertising Federation Silver Medal Lifetime Achievement Award to Carla Michelotti, executive vice president and general counsel of Leo Burnett Worldwide. Established in 1959, the AAF Silver Medal Award recognizes individuals who have made outstanding contributions to the field of advertising. This is only the second time the CAF has presented the award to a woman, and the first time it has given the honor to an attorney.

At Burnett Michelotti has legal responsibility for the global Leo Burnett group, including government and community/industry affairs. Michelotti is recognized as an expert on a range of legal issues pertaining to all forms of commercial communication, including behavior marketing.

Michelotti's other honors include recognition as the 2003 Chicago Ad Woman of the Year. Michelotti will receive the Silver Medal award at a luncheon on Oct. 27, at Maggiano's restaurant in downtown Chicago.

Michelotti_print preferred.jpgThe Chicago Advertising Federation has announced it will award the 2009 American Advertising Federation Silver Medal Lifetime Achievement Award to Carla Michelotti, executive vice president and general counsel of Leo Burnett Worldwide. Established in 1959, the AAF Silver Medal Award recognizes individuals who have made outstanding contributions to the field of advertising. This is only the second time the CAF has presented the award to a woman, and the first time it has given the honor to an attorney.

At Burnett Michelotti has legal responsibility for the global Leo Burnett group, including government and community/industry affairs. Michelotti is recognized as an expert on a range of legal issues pertaining to all forms of commercial communication, including behavior marketing.

Michelotti's other honors include recognition as the 2003 Chicago Ad Woman of the Year. Michelotti will receive the Silver Medal award at a luncheon on Oct. 27, at Maggiano's restaurant in downtown Chicago.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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