Recently in Bernie DiMeo Category

Veteran ad man Bernie DiMeo of DiMeo & Co./Chicago doesn't like to lose a piece of business. But that is what has happened. Turano Baking Co. has parted ways with DiMeo, ending a nine-year relationship.

After an agency review in which DiMeo participated, Turano has selected the Jacobs Agency/Chicago as its new agency of record. Jourdan Huys an assistant account executive at Jacobs, said Turano's new agency will develop a comprehensive marketing campaign for the local baking company over the next several months. The new campaign will help build brand awareness among Chicago area consumers, as well as interested trade audiences. DiMeo told us he hated to lose the business, but a change in top management at the baking concern apparently prompted the agency review and the subsequent selection of Jacobs.

Bernie's found some new business. The times, as we all know, ain't what they were in the Chicago ad industry. Still, stalwart ad man Bernie Dimeo of DiMeo & Co./Chicago has found a piece of new business in downstate Carbondale, of all places. DiMeo & Co. has been awarded a five-year contract to provide marketing and public relations services for Southern Illinois University/Carbondale's Department of Event Services, perhaps best known for its Southern Lights Entertainment performance series.

Southern Lights Entertainment presents approximately 10 to 20 performances a year featuring artists such as Lily Tomlin, Crystal Gayle, B.B. King and others. "As a proud alum of SIU, I'm thrilled to be returning to campus for the first time in . . .well a lot of years," said DiMeo. It's also good to know the alma mater is good for some new business as well as a degree, right Bernie?