Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Recently in Association of Independent Creative Editors Category

The 2010 Association of Independent Creative Editors Awards were presented Thursday night at a gala awards ceremony in Chicago at the Field Museum. Awards were presented for outstanding creative editorial and design work in a variety of categories judged by panels of AICE editors and designers, ad agency creatives and producers and production company producers and directors.

The winner in the Best of Chicago category was editor Craig Lewandowski of Optimus/Chicago for a Cricket Wireless spot called "City Orchestra" that he worked on from Element 79/Chicago.

Editor Jeff Ferruzzo of New York-based Outside Edit + Design won two awards for his work on Dos Equis in the comedy and national campaign categories. Editor JAson Grebski of Rooster Post Production in Toronto won won two awards -- one of them in the new/emerging/alternative media category and another in the Best of Toronto category for his work on Mini. Andrea MacArthur of Peep Show/New York also won awards in the music/sound and Best of New York categories for her work on a Pepsi spot.

A full list of winners can be found at

Yamus - AICE Hall of Fame.jpgThe late James "Yamus" Mudra, an editor who influenced many of the most memorable ad campaigns to come out of Chicago's top agencies, will be inducted into the Hall of Fame of the Association of Independent Creative Editors during the 9th annual AICE Awards show slated for May 20, at the Field Museum in Chicago. Naming Mudra posthumously to the AICE Hall of Fame was a unanimous decision by members of the AICE Chicago Chapter, which is hosting this year's awards presentation.

"It was not just that his work helped define what advertising from Chicago was all about in the '80's and '90's," said Bob Carr, an editor at Red Car/Chicago, "but also the role he played in our community that we are acknowledging." Mudra mentored many young editing talents during his years in the business. "As a young editor, I studied his work and tried to emulate his style," said Tim McGuire, founder of Cutters/Chicago. "Yamus was a quiet, unassuming talent with a great feel for storytelling," added McGuire. Among the many spots Yamus edited over the years were commercials for brands such as Bud Light, McDonald's, Hallmark and United Airlines.

Two of Mudra's most memorable ads are Budweiser Light's "Downhill," and "Heartland," another Bud Light spot produced to support the 1984 Olympic Games. We vividly recall both of these superb spots and remember enthusiastically writing about them when we penned an ad column for Crain's Chicago Business during the 1980's. These commercials will undoubtedly stand the test of time and remain a testament to Mudra's great talent.

Tickets for the May 20 awards ceremony can be purchased online at

It's awards show season, and the Chicago chapter of the Association of Independent Creative Editors is hosting the national organization's annual awards show on May 20, at the Field Museum.

With the theme line "The Revolution Will Be Edited," this year's awards show will be at the Field Museum. The AICE awards show recognizes the best work done in a wide range of post-production and TV commercial categories.

The AICE will announce the award finalists, we're told, in just a few days. And soon thereafter, AICE will say who it plans to induct into its Hall of Fame this year. The Chicago chapter of AICE last hosted the awards event in a well-orchestrated ceremony three years ago at Navy Pier.



About the blogger

Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

About this Archive

This page is an archive of recent entries in the Association of Independent Creative Editors category.

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