Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Recently in Arc Worldwide Category

NickJonesHeadshot.jpgNick Jones has joined Arc Worldwide's Chicago office as an executive vice president, retail practice lead and account director. Arc is Leo Burnett's marketing services arm.

Before joining Arc, Jones led Rivet/London, where he was charged with creating the office from the ground-up, and with managing every aspect of the office. Jones eventually grew Rivet/London to include a staff of 30. At Arc in Chicago, Jones will take the lead on several key accounts, including Comcast, Miller-Coors and Coca-Cola. "Nick brings with him vast experience growing retail practices, and we are thrilled to have him on board," said Bill Rosen, president and chief creative officer, North America, Arc Worldwide.

The consumer division of Symantec Corp. has selected Leo Burnett USA as its global and North American agency of record. The appointment expands on the retail marketing work that Arc Worldwide, Burnett's marketing services arm, has done for the past eight years with Symantec's consumer marketing team.

Now Burnett and Arc will work to solidify Symantec's Norton brand and position it as the market leader in online security by educating consumers about the issue of safety and security online. "Leo Burnett and Arc are focusing on what we do best by helping Norton find their true brand purpose and relevance in people's lives and designing creative that will expose and connect them around an issue that has gone dark -- their safety and security online," said Mark Renshaw, executive vice president, Burnett and Arc Worldwide.

Toward that end, Burnett helped Norton create a "Cyber Crime Black Market" event in New York City on Sept. 9. The event exposed the cyber crime black market that trades and profits on stealing and selling personal identities and credit cards online.



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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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