Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Recently in Allied Integrated Marketing Category

Effective today, Boston-headquartered Allied Advertising/Public Relations is changing its name Allied Integrated Marketing. The company employs 16 people in Chicago who handle a range of entertainment-related marketing initiatives for movies, TV shows and live theater, among other things. Chicago-based Allied executive Morgan Harris said the new name is intended to better reflect the broad range of marketing activities the company is involved in, which have expanded in recent times to include digital and social networking activities and experiential marketing. Altogether, Allied has 27 offices in the United States and Canada, and it is the largest privately-held company of its kind in North America.



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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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