Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

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The Wm. Wrigley, Jr., Co. announced Monday that it was suspending its Chris Brown-driven Doublemint campaign after news leaked out during the Grammy awards that the singer had been arrested for battery of a woman, possibly girlfriend and fellow singer Rhianna.

The campaign features an R&B groove by the singer while a dancer performs various moves with a pack of gum, its bright green package standing out against a dark background.

Wrigley stopped short of saying they will drop the troubled R&B star completely, saying it would suspend any current advertising or any related marketing until the situation is resolved, adding that the 19-year-old should be "afforded the same due process as any citizen."

A company statement expresses concern about what it calls "serious allegations made against Chris Brown."

After you've dad time to wade through the $409 million in commercials aired during the Super Bowl, take some time to pick through the history of Super Bowl advertising and see where you think this year's efforts rate.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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