Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

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The Wm. Wrigley, Jr., Co. announced Monday that it was suspending its Chris Brown-driven Doublemint campaign after news leaked out during the Grammy awards that the singer had been arrested for battery of a woman, possibly girlfriend and fellow singer Rhianna.

The campaign features an R&B groove by the singer while a dancer performs various moves with a pack of gum, its bright green package standing out against a dark background.

Wrigley stopped short of saying they will drop the troubled R&B star completely, saying it would suspend any current advertising or any related marketing until the situation is resolved, adding that the 19-year-old should be "afforded the same due process as any citizen."

A company statement expresses concern about what it calls "serious allegations made against Chris Brown."

After you've dad time to wade through the $409 million in commercials aired during the Super Bowl, take some time to pick through the history of Super Bowl advertising and see where you think this year's efforts rate.



About the blogger

Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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