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Lewis Lazare follows Chicago media and marketing news

"Working" the musical reaches out to labor union members

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AB1_2654 - Version 2.jpgKnow your target audience. That's important when marketing a show. "Working," a Broadway in Chicago presentation of a musical based on a book with the same name by the late Pulitzer Prize-winning Chicago author Studs Terkel, certainly considers the working men and women of Chicago a key audience because this is a show, after all, about working people. A broad cross-section of workers, ranging from a housewife to a waitress to a hooker (yes, they work too), raise their voices in compelling song to tell of their lives as everyday workers

So to help attract more of that audience that should feel a natural connection to the theme of the musical, the producers of "Working" have unveiled a promotion aimed directly at that significant group of people who belong to labor unions in Chicago.

Beginning today, workers with a union card will get 20 percent off tickets for Tuesday, Wednesday and Thursday evening performances when ordering at the box office, on the phone or online with the code "union." All those taking advantage of the discount should be prepared to present their union cards when arriving to see the show at the Broadway Playhouse at Water Tower Place.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on March 15, 2011 11:02 AM.

WFMT-FM and WBEZ-FM complete successful pledge drives was the previous entry in this blog.

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