Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

WFLD-Channel 32 prepping weekend morning news product?

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More on the new project front at Fox-owned WFLD-Channel 32. Sources tell us it looks as if an early evening weekday newscast at the station will continue to remain on hold for the foreseeable future. What is more likely to debut in the near future, however, is a weekend morning news product that mirrors those on other local stations such as ABC-owned WLS-Channel 7 and NBC-owned WMAQ-Channel 5.

The added weekend package would give the station a chance to say it is expanding news coverage without risking the loss of advertising income it receives from syndicated programming that now airs when an early evening newscast might on weekdays. Sources say Anita Padilla most likely would anchor the weekend morning news product and recently-arrived Tammie Souza would handle weather. A WFLD spokeswoman, however, said she knew of no weekend morning news in the works.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on March 10, 2011 1:44 PM.

CBS Radio Chicago's WJMK-FM to switch to classic hits format was the previous entry in this blog.

S.C. Johnson agency review down to five shops? is the next entry in this blog.

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