Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Sierra Mist headed to DDB/Chicago

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Can it be? A ray of light after years of darkness. Yes, we hear that DDB/Chicago has been awarded the Sierra Mist account after it was put in review earlier this year. Goodby Silverstein & Partners/San Francisco had handled the account since 2009.

Sierra Mist parent PepsiCo has shifted agencies on a number of brands in recent years for reasons that were not always readily apparent. Sierra Mist is believed to be DDB's first major account win in several years. An agency spokeswoman could not immediately be reached for comment.

The win comes some nine months after Ewan Paterson came on board as the agency's chief creative officer, and three months after Rick Carpenter exited as CEO. It's only one win, but at least it re-establishes DDB as an agency that can bring in new business, something we weren't entirely sure it could still do.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on March 1, 2011 3:25 PM.

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