As part of the ongoing effort to turn around DDB/Chicago, the agency is bringing in Jonathan Sackett as chief digital officer and managing director, a new position at the shop. Sackett previously was chief digital officer at the Martin Agency in Richmond, Va.
In his new role at DDB, Sackett will lead the charge to develop the shop's digital capabilities, an area in which the agency is viewed as a laggard by some observers. "I've always known DDB to possess lightning in a bottle," said Sackett. "And we're going to build on the great digital work I've seen from DDB to release that lightning," added Sackett. "This new senior leadership position is more than a traditional CDO -- it's designed to ensure that we bring the latest innovations and technologies to all our client solutions," explained Mark O'Brien, president of DDB North America.
DDB management obviously hopes Sackett will be a huge help in revamping and enhancing the shop's image, which has taken a big hit in recent years. "In the last few months, we've taken major steps towards transforming this agency into the creative shop Ewan (Paterson) and I want it to be," added O'Brien.
In the past, however, DDB has not always had great luck holding on to hotshot talent from hotshot shops in other markets. In 2005, David Rolfe joined DDB from Crispin Porter + Bogusky as director of branded production. Rolfe's tenure was relatively brief before he abruptly decided to return to Crispin.