David Kimbell has been named vice-president of marketing at Chicago-based U.S. Cellular. He will be responsible for the development of strategic branding and communications initiatives that drive customer growth and loyalty, including the Belief Project. The company's marketing, customer strategy, brand and media relations teams report to Kimbell.

Kimbell most recently served as chief marketing officer and senior vice-president at Seventh Generation, an environmentally-friendly household products company. Prior to that he held positions within PepsiCo, including vice-president of marketing for the Quaker Foods division. Kimbell's "experience of connecting consumer insights with superior customer service and strong leadership skills make him a perfect fit for our organization," said U.S. Cellular executive vice-president of operations Alan D. Ferber.