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DraftFCB/Chicago creative leader Rob Sherlock set to exit

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The departures just keep on coming at DraftFCB/Chicago. First there was Mark Modesto. Then Karen Sauder. Now DraftFCB has told its staff chief creative officer Rob Sherlock will soon be exiting the Chicago office to take a role elsewhere in the DraftFCB international network. But Sherlock will stay on at least for a while in some sort of transitional mode as the shop searches for his successor.

While it may be viewed as coincidental by some, it can't be much of a coincidence that Sherlock is exiting as DraftFCB faces what may be the challenge of its life trying to hold on to the $1 billion S.C. Johnson account. Though many observers assume the huge piece of business is all but gone already, DraftFCB folks perhaps can be forgiven for thinking they can hold on to it.

It's possible the agency may land a hotshot creative talent to replace Sherlock. But whatever Sherlock may have done to help DraftFCB's fortunes since he arrived in 2007, he, alas, hasn't given the agency a high-profile creative reputation. Or much of a creative reputation of any sort, actually. That could be problematic if the agency hopes to attract a top-notch creative leader who could give the shop a fighting chance to retain the S.C. Johnson business.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on March 8, 2011 2:51 PM.

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