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Lewis Lazare follows Chicago media and marketing news

Chicago Addy Awards reception to go on Thursday evening

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Everybody ready to party? After a select committee spent more than a year supposedly trying to figure out what kind of awards show Chicago's ad industry should have, it probably surprises no one that, for now, it's going to be the tried-and-true Addy Awards format.

The Chicago Addy Awards reception is set for Thursday from 6 to 10 p.m. at Resolution Digital Studios, 2226 W. Walnut in Chicago. Organizers of the event tell us agencies submitted some 400 pieces of work for consideration, of which 92 were honored with awards. But there will be no lengthy awards ceremony tomorrow. Only the Best of Show Award will be handed out live at the reception, so everyone can focus on admiring the work and enjoying themselves.

The return to an Addy Awards format is a curious turn of events at the very least. Armchair historians may recall that discontent with the stodgy Addys was what prompted local advertising honchos to rethink things several years ago. That rethink initially led to the debut of the Chicago Creative Club Awards and the infamous bricks (creativity, you know) that were handed out. But as the Chicago ad industry started to falter, and more agencies began fighting to stay afloat, the CCC event became harder to pull off.

Finally it fell apart, even as a few brave souls tried to maintain some kind of awards show. But nothing stuck. Now the Chicago Advertising Federation, sensing nothing was in the works to replace the Chicago Creative Club concept, fell back on the familiar Addy Awards. Maybe it's all for the best. We'll know more when we see how things go Thursday. See you there.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on March 9, 2011 12:46 PM.

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