Paula Hunsche has joined Jacobson Rost/Chicago as executive media director. She will focus on integrating the agency's growing media capabilities in innovative ways that change how clients' brands relate to consumers.

Hunsche joins Jacobson Rost after serving in an interim managing director, client leadership role at Mindshare, where she was responsible for spearheading the United States communications plans for BP and advising them on key approaches following the 2010 Deepwater Horizon incident. Previously, she served as a communications architect with Starcom MediaVest Group for more than decade, working on brands such as Kellogg, Allstate and Del Monte.

"We're excited to have Paula join our integrated marketing team, as she brings to the agency a wealth of experience in all facets of strategic media planning, media buying and measurement to deepen our digital capabilities and social media bench strength," said Jerry Flemma, president and chief operating officer for Jacobson Rost.