As we first hinted here a number of weeks ago, Jamie King has indeed exited as president of Euro RSCG/Chicago. And as we had known for weeks, he isn't making Chicago his future main base of operations. Rather King has decamped to San Francisco, where he announced today he is joining forces with west coast-based creative Roger Camp to launch Camp + King, a boutique ad agency that will focus on creating "conversation-swell" for its clients. That's a phrase that is related to, but different than word-of-mouth advertising. Or so we've been told.

Havas, the same holding company that owns Euro RSCG, will have a minority stake in Camp + King, which will open its doors with at least two clients on the roster, Old Navy (a unit of the Gap) and Shaklee, plus project work for Yahoo!. Interestingly, Old Navy's chief marketing officer is now Amy Curtis-McIntyre, who not too long ago was marketing chief at Hyatt Hotels. Previous to that, she was briefly head of marketing for the Jimmy Johns sandwich chain, after she moved to the Chicago area from New York, where she was a key member of the Jet Blue marketing team. Curtis-McIntyre, one could say, does know how to get around.

Meanwhile, back at Euro RSCG, which has been going through a bit of a management shake-up recently, Norm Yustin becomes the new president replacing King. Yustin arrives at Euro RSCG from Claire's, a chain of stores offering fashion accessories for teens. Yustin was Claire's global chief marketing officer. Previous to that he was a senior account executive with Leo Burnett/Chicago.

"Norm really understands the future of our business and the importance of digital, social media and mobile to our clients," said Euro RSCG North American president Ron Bess. That all may be very well and good, but we also hope Yustin knows how to bring in boatloads of new business, because that's what Euro RSCG really needs right now.