Kevin Gilbert has joined Tris3ct/Chicago as chief strategy officer. Gilbert will report to Dick Thomas, the agency's CEO, and he will be responsible for directing the agency's research and account planning across the agency's client roster.
Gilbert comes to Tris3ct from Arc Worldwide/Leo Burnett, where he was a strategic planning director working on the McDonald's account.
During his tenure at Arc, Gilbert was involved in launching several new McDonald's product initiatives, including McCafe, the Angus burger and snack wraps.
"Kevin has built a strong reputation for uncovering behavioral insights that have sparked innovative marketing programs for top global brands," said Thomas.
Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.
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