The peak advertising awards season is fast approaching, but already we have word from the folks at Energy BBDO/Chicago that the shop has picked up a Gold Pencil at the One Show Entertainment Awards ceremony earlier this week in Los Angeles. The award was given to the agency's "Dirty Shorts" campaign for Orbit gum, created in partnership with DumbDumb, a digital content and production studio headed by Will Arnett and Jason Bateman.
"Dirty Shorts" is a series of original branded short films in which Orbit helps clean up some rather dirty situations. In one of the films called "The Dancer," Bateman dresses in drag to play a stripper who dispenses Orbit to clean up the dirty minds of some of a strip club's habitues. To date, the Orbit films have generated more than 2.7 million views.
"We see this honor as a testament to innovative energy, creative ambition and lots of "what's possible thinking," observed Dan Fietsam, chief creative officer at Energy BBDO. One Show Entertainment Awards was launched in 2008 to recognize the merger between brands and entertainment.