Peak Performance, a Northbrook-based manufacturer and distributor of automotive aftermarket products, has named Energy BBDO/Chicago as its agency of record. The company previously worked with advertising partners on a project basis. Proximity/Chicago, Energy BBDO's digital-focused sibling, will also support the account. Kelly Scott & Madison will continue to serve as the Peak's media partner.
Peak is a sponsor of IndyCar and NASCAR driver Danica Patrick, who serves as the official product ambassador for the entire Peak line of products, including antifreeze, motor oil, wipers, care care and electronics. "We selected Energy BBDO because they really bring the edge that we need in the marketplace right now," said Susan Sperling, director of marketing for Peak.