He's gone. Steffan Postaer, we're told, quietly exited the offices of Euro RSCG/Chicago late last week. No big farewell party. No email to the staff. Postaer just left.
But he did post a message -- with a bit of a "Sound of Music" theme -- on his blog, the Gods of Advertising. Referencing the song "So Long, Farewell" from the show, he said he would be working on various writing projects short term, and seeking a new chief creative officer post or other creative leadership position long term.
Postaer said his parting was amicable, but sad. And yes, he couldn't resist mentioning that we had, for quite a long while, referenced the shop as a "corpse." There was a time when we thought Euro RSCG might leave that corpse-like state behind for good. Lately, we've been a little less certain of that. But with new creative leadership, Euro RSCG is forging ahead toward whatever future await its.
As for Postaer, well, it will certainly be interesting to see what the future holds for him. Is there another Altoids out there waiting to happen? Maybe. Maybe not.
Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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