Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

SCC/Grossman to handle PR duties for Allen Edmonds

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Shoe manufacturer Allen Edmonds has selected SCC/Grossman as its public relations agency of record. SCC/Grossman is a wholly-owned division of marketing shop Schafer/Condon/Carter in Chicago.

SCC/Grossman will be responsible for developing an integrated public relations program to re-introduce the Allen Edmonds brand. The agency's initial efforts will focus on launching the 2011 fall line of men's shoes as well as its product sampling. "In SCC/Grossman we found the perfect partner to work with us as we continue to build our reputation as 'the great American shoe company'," said Colin Hall, Allen Edmonds' chief marketing officer.

Founded in 1922, Allen Edmonds continues to manufacture all of its shoes at its plant in Port Washington, Wis.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on January 11, 2011 12:07 PM.

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