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New Blackhawks TV spot showcases Eddie Olczyk and his Foley

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EDDIE1.jpgThe next Chicago Blackhawks fan convention is still six months away. But for the Hawks, it's never too early to get out the word about a big event that allows the team's growing fan base to interact with players and establish closer bonds with all of them. To help spread the word about the convention, which runs July 15 through 17 at the Chicago Hilton & Towers, the Hawks will debut on Saturday a new TV spot developed in-house that stars Hawks television analyst Eddie Olczyk.

The spot opens with what appears at first to be a routine bit of business: Olczyk checking in at the Hilton for the fan convention. Only it's quickly apparent something isn't quite right. Olczyk is checking in with a fish in a fishbowl. But there's more. The reception staffer can't find a reservation for Olczyk, who is the master of ceremonies for the event, and the hotel is completely sold out.

An increasingly perturbed Olczyk asks the clerk: "What about Foley?" She assumes, incorrectly as we soon find out, that he's referring to Pat Foley, the Hawks play-by-play TV announcer who has already checked in. But Olczyk quickly corrects her and says he's referring to his fish, which happens to be named Foley. The resourceful Olczyk thinks he's found a solution to his dilemma when he and his Foley settle down in the hotel lobby. But he's foiled again by that ever-so-polite hotel clerk.

The new commercial, in its one-minute form, isn't a masterpiece, but it is worth watching to see how valiantly Olczyk fights on behalf of his beloved fish Foley.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on January 13, 2011 12:25 PM.

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