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Howard Sudberry heads to Arlington Park

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Sudberry_Howard_2.jpegThere are second acts, folks. Longtime local TV sports anchor and reporter Howard Sudberry has joined Arlington Park as senior director of marketing and communications. Sudberry begins his new job this week.

Sudberry, a lifelong racing fan and son of a trainer, joins Arlington after spending a quarter century as a three-time Emmy Award-winning sports anchor and reporter at CBS-owned WBBM-Channel 2. During his tenure at Channel 2, Sudberry hosted frequent telecasts of major races from Arlington Park. Since leaving the station in 2008, Sudberry started his own sports-media consulting firm, Sudberry Media Group. He also produced and co-hosted the 2010 telecast of the Arlington Million that aired on Comcast SportsNet.

In his new role, Sudberry will plan an instrumental part in increasing Arlington Park's visibility by contributing to the track's marketing, advertising, sales and communications efforts. Said Sudberry of his new job: "I went to Arlington as a young kid as a fan, hosted television shows from Arlington for years, so it's only natural that I wind up working with the team there trying to revitalize the excitement of the sport of thoroughbred racing and the beauty of the racetrack."

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on January 3, 2011 11:25 AM.

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