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Holiday music tops sports among males in holiday Arbitron book

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The Chicago Bears were a hot commodity in the final weeks of the pro football season -- as the possibility loomed that the team could wind up competing in the Super Bowl. Though the team was a hot topic of discussion throughout December on the city's two sports talk radio outlets -- WSCR-AM (670) and WMVP-AM (1000) -- all the talk wasn't enough to propel either station to the very top of the Arbitron rankings among males 25 to 54 in the holiday Arbitron book released this week.

WSCR did hold on to fourth place in the adult male demo in the holiday book, while WMVP was tied for ninth place overall. But in case you're wondering what station ranked first among males 25 to 54 in the holiday book, that would be WLIT-FM (93.9) and its round-the-clock holiday music format. We're told that males who may have a chance to pick what station the radio is tuned to at other times of the year, relinquish that right to the women in the house during the holidays. Apparently even when the Bears are closing in on a Super Bowl berth.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on January 27, 2011 4:09 PM.

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