The suspense is over. The 2010 Gunn Report has been released and revealed. And guess what. The four most-awarded agency networks in the world in 2010 were exactly the same top four in 2009, according to the Gunn Report. In the top spot is BBDO, followed by DDB in second, Ogilvy & Mather third and Leo Burnett fourth.
The ad business has fallen into a rut. We can't quibble with the fact that BBDO wound up the most awarded network, yet again. It still does try harder -- a lot harder -- than most. But let's be honest. Awards are nice when they genuinely recognize greatness. But too many winners are chosen in suspect fashion. So we take it all with a grain of salt. Still it would be nice to see the industry generate more excitement. And surprise.